73% Of Gamers Are On PlayStation For Name Of Obligation, Says CMA Survey, 69% For First-Get together Exclusives

The UK’s CMA continues to offer points for Microsoft because the tech big tries to get its buy of Activision Blizzard authorised throughout the globe.

Whereas it might have appeared at one level that this deal could be a simple feat for Microsoft, every day now it looks like the possibilities of it closing are happening at an alarming fee.

We noticed a part of that occur right now, with the CMA publishing its provisional ruling which explains why it presently sees this merger as one thing that’ll in the end make the {industry} much less aggressive, and be unhealthy for shoppers.

GamesIndustry.Biz’s Christopher Dring factors out some fairly revealing numbers which will additionally assist clarify why the CMA is taking the stance it’s.

In line with a survey run by the CMA, 73% of gamers said that they’re a PlayStation consumer due to Name Of Obligation, whereas solely 69% of customers mentioned it was the first-party exclusives that drove them to the platform.

Futhermore, when requested if the present Name Of Obligation title accessible was not launched on PlayStation, 53% mentioned they might have nonetheless caught with the platform, whereas “round three in ten,” or 31% would have purchased one other machine. 7% of individuals mentioned they only wouldn’t have purchased a gaming machine.

Of the individuals who mentioned they might purchase a distinct or one other gaming machine, 61% responded they might purchase an Xbox over going with a PC able to the video games they might look to play.

These survey outcomes shed extra mild on why the CMA is taking the stance it’s, and implementing what may very well be industry-changing alterations to the deal if it occurs with one among its recommended circumstances.

Microsoft is doing no matter it may to get the deal by, so we’ll nonetheless must see the way it develops within the coming weeks.

Supply – [GamesIndustry.Biz, UK CMA]