Fntastic, the studio behind The Day Earlier than (opens in new tab), has launched one more assertion concerning the state of the sport and its ongoing trademark dispute. In a brief put up on Twitter yesterday afternoon, Fntastic stated that its trademark has apparently been snaffled by a calendar app, that its movies have been taken down from YouTube on account of trademark problem, and that the present holder of the trademark has supplied to debate issues with the studio. The studio adopted up its tweet with a hyperlink to a delisted YouTube video (opens in new tab) which—per the Wayback Machine (opens in new tab)—used to indicate a clip of somebody enjoying The Day Earlier than on PC.
The assertion says solely that the “so-called ‘proprietor'” of The Day Earlier than’s trademark is the “creator of the calendar app”. Fntastic would not explicitly identify or hyperlink it, however I’ve to imagine that the app in query is TheDayBefore (D-Day Countdown) (opens in new tab) from TheDayBefore Inc. When Fntastic first introduced its trademark troubles (opens in new tab), it seemed like its sport’s identify had been nabbed by a South Korean applicant, and that app is a South Korean product (opens in new tab), in any case.
So, does it appear to be issues are on their strategy to being resolved? Not likely! Fntastic says that the app creator “ambiguously presents to contact him [sic] to debate one thing, however what?” I am not a copyright lawyer however I would think about what he desires to debate is the disputed trademark, but the tone of Fntastic’s assertion makes it sound just like the studio is not eager to enter that dialogue itself.
The studio concludes its assertion with a rallying cry: “We’ll battle. Energy is within the fact,” which could have gone over higher if Fntastic hadn’t burnt just about each shred of goodwill it is ever had over the course of the final couple of months. As it’s, it simply feels just like the studio has fallen sufferer to its personal blunders, and statements like these come off as a determined try and recast itself within the position of an underdog, an try which, predictably, hasn’t gone down nicely with its viewers (opens in new tab).
So it isn’t going nicely, and it nonetheless actually looks like Fntastic desperately wants to rent a correct advertising and marketing workforce as a substitute of firing off Twitter statements like this one and the one it put out final week decrying “disinformation” (opens in new tab). I preserve considering Fntastic has hit the nadir with its former followers, but in some way I preserve being confirmed unsuitable.
