La Liga, Spain’s prime flight {of professional} soccer and residential to a few of the world’s largest golf equipment—like Barcelona and Actual Madrid—has signed a brand new sponsorship deal that sees its earlier branding (“La Liga Santander”) swapped out, with the league now to be often known as LALIGA EA SPORTS.
Please be aware the caps is their thought, not mine. It’s presumably a part of EA’s massive push to get folks prepared for this yr’s FIFA EA Sports activities FC online game, which is able to play the identical as final yr’s version however would be the first to not be capable to depend on decades-old model recognition.
Which is all properly and good for everybody concerned, I’m positive arms have been shaken and cash exchanged, however this isn’t a enterprise press launch web site. I don’t actually care what the highest flight known as, and EA Sports activities have been sponsoring massive european soccer leagues for years in a method or one other (they’ve acquired a number of offers with the Premier League, for instance, together with showing on referee’s uniforms).
No, I’m right here to speak to you concerning the second division’s rebrand. Recognized both as La Liga 2 or Segunda División, relying on the place you’re from, it’ll now be referred to as (once more, their caps, not mine) LALIGA HYPERMOTION.
Hypermotion, for individuals who haven’t needed to learn the bullet factors of sports activities recreation press releases for the previous few years, is a system EA cooked as much as attempt to promote FIFA the place they mixed 11v11 movement seize with machine studying to attempt to enhance the physics and animation of the gamers within the recreation.
That’s what an entire league is now named after. Not a online game firm, not even a online game, only a physics and animation system designed for a single online game collection the place the advantages it brings are negligible at finest (it’s principally simply empty PR energy, FIFA hasn’t essentially modified the way in which it performs or seems to be for years).
In fact no person on the streets will truly name it that, everybody will nonetheless simply name it La Liga 2 or no matter they’ve been calling it ceaselessly, however nonetheless. I’m very a lot wanting ahead to EA increasing a lot of these sponsorships, when subsequent season’s Championship shall be renamed to THE FROSTBITE LEAGUE.
