Abstract
Blackpink involves KartRider: Drift with specifically designed characters, karts, and cosmeticsMainstream collaboration goals to catapult the KartRider franchise to new playersInterview with KartRider: Drift director Jaewoo Website positioning to debate the why, how, and what of the collaboration
The Kartrider franchise is nearly 20 years previous, and what higher strategy to rejoice than with the largest collaboration the collection has ever seen, with Blackpink getting into the fray in KartRider: Drift?
That’s proper, Ok-pop sensations Blackpink are becoming a member of KartRider: Drift for Season 5, hitting the tracks and burning rubber with a Blackpink collab unique supercar. From headlining Coachella music pageant to hitting number one on the UK and US album charts, Jisoo, Jennie, Rose, and Lisa have carried out all of it. And now, they’re donning racing gear in KartRider: Drift.
To mark the event, I spoke to the director of KartRider: Drift, Jaewoo Website positioning, to get a little bit of perception into the considering behind the collaboration.
Behind the Scenes
Getting one of the crucial standard Ok-pop teams on the earth concerned in your sport is not any straightforward process, so the success of the collaboration actually exhibits simply how far the franchise has come.
“As the unique sport was cherished by gamers for a very long time, we’re at all times excited about what collaborations would offer customers with new sorts of enjoyment,” Website positioning says. “The large reputation of the sport in Korea, together with the worldwide superstardom of Blackpink, presents the proper alternative to unfold the KartRider: Drift phrase around the globe. The worldwide viewers actually resonates with the phenomena of Blackpink. The truth that the sport IP is cherished by so many individuals in Korea was the muse to creating this collaboration occur.”
The Design Course of
From there, it’s all in regards to the teamwork between the companion and the KartRider: Drift workforce. Website positioning says there’s so much that each groups must get proper, from the deal being signed proper as much as seeing Blackpink in-game.
“As soon as a collaboration companion is chosen, we create in-game property similar to characters and karts via a collaborative course of involving planning, artwork, enterprise selections, and advertising materials to make sure that the property are created in a means that makes use of the companion model’s picture and strengths, and blends seamlessly with KartRider: Drift.”
It isn’t nearly creating a few characters and karts, although. To convey Blackpink to life in KartRider: Drift, the workforce needed to dig deeper into the person personalities of the band members. That’s what drew followers to Blackpink, in spite of everything.
“We didn’t simply create sport characters much like every Blackpink member,” Website positioning explains. We labored exhausting to research their traits, habits, mannerisms, and tastes in order that we will incorporate them into the sport characters.”
There additionally must be fixed contact with YG Leisure, the IP holder, to make sure that KartRider: Drift is creating the characters, karts, decals, emotes and different property in keeping with the unique Blackpink imaginative and prescient, too. It takes so much to signify pop stars correctly, so with this explicit collaboration, communication is vital.
Blackpink in-Sport
So, how does the largest lady group on the earth truly look in KartRider: Drift? As talked about, the workforce labored exhausting to get not solely the fashion of Blackpink proper, however the vibe, too.
Right here’s the way it got here out. Fairly good, proper?
The Way forward for Sport Collabarations
With Blackpink coming to KartRider: Drift, the one different query is what may probably be subsequent for the franchise? Website positioning isn’t giving an excessive amount of away, however we hope to have the ability to share extra thrilling partnerships going ahead.
“For KartRider: Drift, the proper collaboration is one that may be loved by as many gamers as doable that love the sport. Simply as the unique sport typically collaborated with well-known manufacturers, KartRider: Drift, is at all times open to collaborating with manufacturers which are acknowledged within the world market,” Website positioning provides.
“We’re at all times looking for acknowledged world manufacturers to work with, so keep tuned for what KartRider: Drift has in retailer going ahead.”
Play KartRider: Drift without spending a dime now for cross-platform karting motion with Blackpink!
KartRider: Drift
Nexon America
KartRider: Drift is the one on-line free-to-play, cross-platform kart racer with deep kart and character customization in gorgeous high-definition and vibrant Dolby Atmos®. Eight gamers can race on-line in as much as groups of 4 and face off in merchandise or drift targeted races with karts and characters you personalize.
