Promoting analyst Apptica and gaming UA platform Gamelight have launched a brand new report assessing the state of play in Q3 2023, collating information from the Apple App Retailer and Google Play Retailer spanning 37 nations throughout the interval of July to September this yr.
The analysis hones in on the US, UK, Japan, South Korea, France and Germany particularly, revealing which genres are most profitable and the place, each in obtain numbers and in in-app buy revenues.
Gaming by area
Breaking down the downloads by area from the six focus areas, Apptica and Gamelight discovered that the US accounted for 53.5% of informal sport installs final quarter, in addition to 57.3% of motion installs and an enormous 62.4% of card sport installs.
Phrase video games proved well-liked too with 58.6% of downloads having occurred within the US. In truth, it was america that took the most important share of downloads general.
The US was additionally the most important general spender available in the market in Q3, with the report discovering a whopping 84.3% of on line casino video games’ in-app revenues have been generated from US gamers. The US additionally spent probably the most on board video games, household video games and informal video games, accounting for 75.2%, 68.3% and 62.8% of earnings respectively.
But, the style with the vastest disparity between areas was music video games, with Japan taking an unbelievable majority; in actual fact, the Japanese market accounted for a big 89.5% of in-app buy revenues earned by music video games, solidifying simply how profitable the style is there regardless of over 75% of its downloads being attributable to the US, France and Germany.
Much less surprising, although nonetheless spectacular, is Japanese players’ 51.9% share of RPG spending. The style has lengthy been well-liked within the area, even with its personal JRPG subgenre, and Sensor Tower’s current Japan-specific report discovered that RPGs are main the cost when it comes to cellular income by some margin.
The most important video games
Apptica and Gamelight discovered Monopoly GO to be probably the most downloaded sport on iOS general final quarter whereas on Android Subway Surfers got here out on high, sustaining its success since accelerating to 1 million downloads per day.
Monopoly GO was additionally the very best Android income earner within the US, unsurprising when the sport reached the $1 billion mark in solely seven months. It topped the Google Play and Apple App Retailer income charts for France, too.
In Japan, Destiny/Grand Order generated $48.9 million on Android and 50.7 million on iOS via Q3. Niantic’s latest title Monster Hunter Now and miHoYo’s Genshin Impression noticed a number of the highest playtimes within the area, whereas Nexon’s RPG Blue Archive and Bluepoch’s debut time journey gacha Reverse: 1999 have discovered their shares of success too.
All in all, a complete of two.41 billion sport downloads occurred throughout the six studied areas within the third quarter of 2023. The US accounted for 1.28 billion of these, really a 5% slip from Q3 2022, however the UK rose by 14%, Japan by 7% and South Korea by 32%.
When it comes to income for the quarter, the six areas mixed made up 59% of worldwide earnings in video games with $6.25 billion.
The total report, Cell Video games: state of the market & playtime benchmarks, comprises additional insights into the highest performers, most performed video games and extra. It additionally reveals which main genres have been 700% extra profitable in downloads on Android than iOS.
