PlayStation Veteran Mena Kato, Now Xbox’s Director Of Japan Partnerships Is Telling Studios To Look Past Sony And Nintendo

Mena Kato is a PlayStation veteran who beforehand labored with the corporate for eight years as vice chairman of enterprise improvement, and helped create the PlayStation we all know right this moment.

Now nevertheless she’s on the opposite facet of the aisle, working at Xbox as its director of Japan partnerships, serving to form a brand new picture for Xbox in a rustic that has traditionally been dominated by PlayStation and Nintendo.

She’s after all attempting to vary that, and in a latest interview spoke to the chances that, for builders particularly, having a pal in Xbox and Microsoft may open up.

“Japanese publishers will certainly want us in increasing their enterprise, it might be troublesome to try this simply with the PlayStation.”

Regardless of Xbox console gross sales persistently being in third place towards the PS5 and Nintendo Change, Microsoft’s general technique doesn’t imply it has to attempt to get the Japanese market to begin shopping for Collection X/S consoles.

Kato wants to indicate gamers in Japan, and extra importantly studios in Japan, that Xbox is a platform value being on, past even what Xbox Sport Move can supply each events.

“We face a problem and meaning there are nonetheless lots of issues we will and will change,” she mentioned.

Supply – [Bloomberg]