The Day Earlier than went from one of the anticipated video games on Steam to an unqualified catastrophe. After spending months on the prime of the platform’s most wishlisted record, the sport’s launch on Dec. 7 shortly led to a wave of immense blowback, tens of 1000’s of gamers in search of refunds, and the closure of the studio behind it.
Simply 4 days after launching on Steam, The Day Earlier than developer Fntastic introduced that its sport was a “failure financially” and that no extra updates can be launched for the early entry title. Fntastic, saying it lacked the funds to proceed, was closing. The studio then wiped its YouTube channel, deleting all official uploads of The Day Earlier than gameplay trailers; its CEO has disappeared from social media; and the sport itself has been pulled from sale on Steam. The sport’s writer, Mytona, mentioned on social media that it’s working with Valve to offer refunds.
The sequence of occasions, and Fntastic’s guarantees about what The Day Earlier than can be, have led many gamers and purchasers of the sport to name it a “rip-off.” Polygon has reached out to Fntastic, its CEO, and writer Mytona, in addition to Valve, for touch upon The Day Earlier than’s launch and elimination from Steam, however all events have refused to reply to date.
To recap the occasions main as much as The Day Earlier than’s disastrous launch, now we have to return a lot additional.
Developer Fntastic was based in 2015 and launched its first sport, “eerie survival journey” The Wild Eight, two years later. Again then, the small unbiased studio glided by the title Eight Factors and used Kickstarter to fund growth of its first sport. Eduard Gotovtsev, lead developer of The Wild Eight, co-founded Fntastic together with his brother Aisen Gotovtsev. Fntastic would go on to launch first-person horror survival expertise Lifeless Dozen, inventive journey Radiant One, and horror hide-and-seek sport Propnight, that are all obtainable on Steam.
In January 2021, Fntastic introduced The Day Earlier than with a trailer that confirmed spectacular visuals and gameplay — way more spectacular than something Fntastic had pulled off earlier than. The developer referred to as its new sport an “open-world multiplayer survival sport” set in a “enormous, stunningly detailed post-apocalyptic world destroyed by a horrible virus.” Early gameplay video confirmed gamers driving right into a metropolis in the hunt for gasoline and provides, with gamers scavenging buildings, and fascinating in fight with zombies and enemy participant teams.
The Day Earlier than’s first trailer implied a large explorable world, with skyscrapers that gamers may climb in the hunt for survival gear and different loot. The sport drew comparisons to The Final of Us, Tom Clancy’s The Division, and DayZ, main some viewers of the video to complain about its copycatting. Others had been merely skeptical that what Fntastic confirmed would end in an actual sport of the identical ambition and high quality.
Regardless of that skepticism, The Day Earlier than shortly turned one of the wishlisted video games on Steam, sitting simply behind Hogwarts Legacy till that sport was launched in February 2023.
A couple of months after the sport’s reveal, Fntastic launched a second gameplay video of The Day Earlier than. This one was much more spectacular, exhibiting gamers driving by means of an expansive rural space, fixing a truck’s flat tires, looting a fuel station and a farmhouse, and encountering a police presence earlier than retreating to an underground tunnel. Like the unique sport reveal, it was slick however appeared to be closely scripted.
In October 2021, Fntastic revealed a launch date for The Day Earlier than: June 21, 2022. In one more new trailer, the developer promised much more options, together with a base the place gamers may work out, chill out in a sauna, and socialize in bars, and a large shopping center to discover, full with knock-off variations of the Apple Retailer, Tiffany’s, and Louis Vuitton. That trailer additionally confirmed gamers customizing a secluded log cabin and modifying extremely detailed weapons with attachments.
One month earlier than The Day Earlier than’s unique launch date (and after a interval of relative quiet from the developer), Fntastic introduced the sport was delayed. The Day Earlier than slipped eight months, and would now be launched in March 2023. The developer chalked the delay as much as a change in sport engines.
“Feeling and understanding the nice accountability that we face, with monumental gratitude in our hearts, we’re happy to announce that The Day Earlier than is switching to the brand new Unreal Engine 5 expertise,” Fntastic and writer Mytona mentioned in a press release to IGN. “The transition to a extra superior and tailored open worlds engine, will make the gameplay of The Day Earlier than much more unbelievable.”
That last-minute delay raised eyebrows, with some commenters on the IGN story already calling it a “rip-off” and others joking “I’ve actually no religion on this product!”
In June 2022, Fntastic was criticized for its use of unpaid volunteers within the growth of The Day Earlier than. As reported by Effectively Performed, Fntastic boasted on its web site that “anybody generally is a part-time volunteer to contribute to the Fntastic neighborhood and get cool rewards, participation certificates, and free codes.” A few of that volunteer work included translation — builders promoted a volunteer-voiced trailer in French and Portuguese simply final month — and neighborhood moderation. Different volunteer work was extra opaque, in accordance with Fntastic’s since-deleted web site: “Half-time volunteers can also supply their distinctive abilities to enhance our tasks or create new particular options.”
Fntastic later clarified in a press release that volunteer work “doesn’t relate to code writing, or growth itself although, however different necessary issues reminiscent of moderation, localization, or just rooting for us and cheering us up.”
Picture: Fntastic/Mytona
In January 2023, Fntastic launched one other temporary gameplay trailer, which confirmed ray tracing and Nvidia DLSS tech, options promised for launch. It additionally promised a deeper take a look at the sport, highlighting “options and gameplay parts requested by our neighborhood” whereas additionally offering “a transparent glimpse into the present state of growth for The Day Earlier than.”
As a substitute, gamers trying ahead to a different peek at The Day Earlier than acquired one thing else as an alternative: an eight-month delay. Fntastic initially chalked the delay (and a short lived elimination of the sport’s presence from Steam) as much as a trademark dispute with a calendar software that makes use of the title TheDayBefore. The Gotovtsev brothers clarified to IGN, nonetheless, {that a} delay was already a part of the plan. The Day Earlier than was now deliberate to launch on Nov. 10.
Individuals had turn out to be more and more skeptical about Fntastic and The Day Earlier than, however the sport’s creators pushed again on accusations that they had been being deceptive about their bold challenge.
“We perceive that some gamers, not seeing the entire image, might need doubts concerning the sport,” the developer mentioned in a press release to IGN. “We’ve been creating the sport for 4 years. All these years have been stuffed with sweat and blood to make this sport, and for a lot of members of our staff, it’s disagreeable to listen to such accusations.”
Added Fntastic, “It doesn’t matter what anybody says, you’ll see for your self on November 10 this yr. We hope that after the sport’s success, we’ll give folks religion that on this life, when you persevere towards a dream, it is going to come true, regardless of all of the obstacles and doubts.”
The Day Earlier than didn’t come out on Nov. 10.
Within the months main as much as the sport’s precise launch on Steam, Fntastic launched extra trailers, together with one which was accused of blatantly copying a Name of Responsibility: Black Ops Chilly Struggle Zombies trailer and one other that was accused of lifting from a Grand Theft Auto 5 trailer. The Day Earlier than returned to Steam (and to the highest of wishlists). And Fntastic introduced another delay. The sport was now scheduled to launch on Dec. 7.
Within the days main as much as The Day Earlier than’s launch, Fntastic took to Steam, X, and its Instagram — the latter of which has since been scrubbed, too — to deal with supporters and haters alike. “We made this for you in order that you’ll benefit from the sport and it turns into a celebration,” the studio mentioned. “Collectively, we are going to proceed enhancing the sport and including content material.”
And whereas the studio mentioned it “settle for[s] any form of criticism and don’t maintain a grudge towards you,” it denied scamming gamers or asset flipping (which means taking visible belongings from different video games). “Please don’t underestimate our work; it wasn’t straightforward,” Fntastic mentioned.
On Thursday, Dec. 7, The Day Earlier than went dwell on Steam. It was launched as a Steam Early Entry title, and Fntastic mentioned it hoped to be in early entry “for round 6-8 months, however this might change. The complete model might be launched after we are assured that it represents the most effective model of the sport potential.” The studio pledged “bug fixes and enhancements to steadiness and core gameplay,” in addition to further content material “reminiscent of new gadgets, weapons, tools, automobiles, and homes.”
However from day one, The Day Earlier than had huge issues. The sport’s North American servers had been overloaded, and gamers complained of hours-long wait occasions. The sport crashed continuously and suffered from different bugs — a few of them fairly amusing.
However gamers weren’t amused by the sport itself, which didn’t appear to match the advertising and ambition of Fntastic’s many gameplay trailers. This wasn’t the large open-world zombie MMO they had been promised, gamers mentioned in destructive Steam opinions. The Day Earlier than was extra like an unrefined extraction shooter, à la Escape from Tarkov, than the “open-world multiplayer survival sport” it was pitched as.
Fntastic delivered two hotfix patches to The Day Earlier than on the day of and the day after the sport’s launch. However the harm of its botched launch had already been executed; streamers and Steam customers publicly flogged the sport, leading to greater than 20,000 consumer opinions that skew “overwhelmingly destructive.” After racking up some 200,000 gross sales, almost half of all patrons had refunded the sport, in accordance with information reportedly from Eduard Gotovtsev posted to Telegram.
On Dec. 11, Fntastic introduced it was closing. The developer mentioned in a press release on X that “The Day Earlier than has failed financially, and we lack the funds to proceed. All earnings obtained is getting used to repay money owed to our companions.”
“In the intervening time, the way forward for The Day Earlier than and Propnight is unknown, however the servers will stay operational,” Fntastic mentioned. “We apologize if we didn’t meet your expectations. We did every little thing inside our energy, however sadly, we miscalculated our capabilities. Creating video games is an extremely difficult endeavor.”
Extra gamers have sought refunds for the sport within the meantime, and after peaking with 30,228 concurrent gamers on launch day, The Day Earlier than energetic participant counts dipped to lower than 700, in accordance with Steam Charts.
Fntastic has eliminated a lot of its on-line presence since saying its closure, however an X account for the studio nonetheless exists. Considered one of its closing messages posted to social media reads, “This was our first huge expertise. Shit occurs.”
