Following the launch of PlayStation 5 and Xbox Sequence X/S, a number of online game publishers bumped up the worth of new-gen variations of a few of their video games. Whereas Ubisoft resisted that development up to now, CEO Yves Guillemot tells <em>Axios</em> in an unique interview that it’s making $70 the usual worth for larger triple-A experiences printed by the corporate.
We already knew that the new-gen variations of Ubisoft’s long-in-development pirate recreation, Cranium and Bones, would retail for $70, however now it seems to be the beginning of the usual pricing for Ubisoft. In that interview with Axios, Guillemot said that “A number of the video games will come on the identical worth because the competitors. The large AAA video games will come at $70.”
In 2020, Ubisoft CTO Frédérick Duguet stated that video games launched in 2020 wouldn’t attain the $70 mark (and so they didn’t, exterior of particular editions). Then, final yr, Duguet stated, “By way of pricing, we’ve been analyzing the aggressive dynamics of the previous quarter, and we’re nonetheless taking a look at new alternatives, however now we have not made any resolution but.” At present’s Axios interview with Guillemot is the primary indication that Ubisoft has come to an official resolution relating to its pricing.
Ubisoft is way from the one gaming firm growing costs. Publishers like 2K Video games, Activision, and Sony have been promoting choose video games for $70 because the introduction of the brand new consoles in 2020. In the meantime, simply final month, PlayStation introduced it was elevating the worth of its PlayStation 5 consoles in choose, non-U.S. markets. Cranium and Bones, the primary $70 Ubisoft title, is ready to launch on November 8. It’s price noting that new-gen variations of Murderer’s Creed Mirage are at the moment listed on retailer web sites for $50.
You may learn the complete interview with Guillemot, which touches on topics just like the Ubisoft’s troubled office tradition, the corporate’s present strategy to NFTs following Ghost Recon Breakpoint’s integration of them, and lots extra right here.
Supply: Recreation Informer
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