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PUBG developer Krafton is made an fairness funding of ₩120 billion ($89.5 million) into South Korean streaming agency Spoon Labs.
The corporate operates Spoon, which gives a platform for audio-only dwell streams and podcasts. The agency additionally lately expanded into short-form video with new streaming platform Vigloo, which permits customers to share their very own content material.
Krafton stated the funding was pushed by the “progress potential” of the short-form video drama market. It added that the chance to safe new sources of IP was one other issue within the deal.
The transfer represents the writer’s largest funding right into a non-gaming firm.
Brief-form drama
Following the deal, Spoon Labs goals to start releasing unique Japanese content material and rising advertising and marketing actions within the US and Japan.
“Spoon Labs has already confirmed its robust abroad enterprise capabilities via Spoon over the previous few years,” stated Krafton CEO CH Kim.
“We look ahead to creating leisure that individuals worldwide can get pleasure from collectively and establishing a strong trade ecosystem inside the new short-form drama platform enterprise.”
Spoon Labs CEO Hyukjae Choi added: “We now have been strengthening our place as a worldwide content material platform firm by increasing our enterprise from audio to video. We plan to enter the US and Japanese markets quickly, and along with Krafton, we are going to set up a brand new worldwide commonplace within the short-form drama sector.”
Fall and rise
In line with AppMagic estimates, Vigloo has generated 203,000 downloads for its cellular app thus far. The Spoon app, in the meantime, has accrued 34.5 million installs.
A well-known instance of an organization getting into the short-form streaming area was US firm Quibi. Based in 2018, the agency raised almost $2 billion, however shut down in 2020 after failing to draw sufficient prospects within the months after its launch.
Selection reported earlier this yr that short-form dramas have been rising in reputation in China. It stated, citing Nikkei Asia, that probably the most profitable productions may make tens of tens of millions of {dollars} inside simply days of launch.
