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Alex Arias is the CEO and co-founder of Treasure Play (previously Trailblazer Video games), the next-generation UA and monetisation platform powered by AI.
Initially from Chile, Arias is a serial entrepreneur within the cell video games trade. Trailblazer Video games introduced its $8.2 million seed stage funding in March 2022. Omniata, his earlier VC-backed gaming knowledge platform startup, was acquired by King in 2017.
Initially from Chile, Arias has labored in management roles at King, EA, Microsoft and Digital Chocolate, throughout a 15+ yr journey, primarily based in Helsinki, Barcelona, San Francisco, Seattle and Stockholm, driving innovation in gaming, progress, stay ops, knowledge and AI.
Arias is considered one of greater than 180 professional audio system set to to seem at Pocket Gamer Connects Helsinki on October 1st and 2nd.
He’ll be internet hosting the session ‘The Rise of Participant-Powered UA: How Incentives Will Form the Way forward for Cellular Progress’.
On this speak, Arias will discover how AI-driven incentives can revolutionise consumer acquisition by introducing progressive and efficient methods for gamers to find video games whereas getting rewarded for it.
Forward of the session, we gave Arias a quickfire Q&A to supply recommendation for others within the trade and provides his opinions on the newest trade traits.
PocketGamer.biz: What’s the most typical mistake you see being made within the video games sector?
Alex Arias: Construct the video games you wish to construct versus what the market desires.
When you may give different cell video games firms one piece of recommendation, what would it not be?
Take into consideration distribution by design, do not anticipate progress “as a result of it is a good recreation”.
What’s crucial key efficiency indicator (KPI) for you – and why?
ROAS. As a result of nothing else issues.
What’s your largest aspiration/aim in cell gaming?
Construct a model recognisable by each participant on earth.
What do you suppose the subsequent large disruptor in cell video games will likely be?
AI.
What’s the single largest problem going through the cell video games trade right this moment?
Saturated platform. Difficult discovery. Consolidation.
What developments do you suppose have been undervalued by the cell video games trade?
AI. An excessive amount of reliance on “I do know higher” or “I am extra inventive”. That is early days. It is like dismissing the primary cell phones for being much less highly effective than a console.
