Activision Blizzard president and Chief Working Officer Daniel Alegre is leaving the corporate to develop into CEO of blockchain firm Yuga Labs, which owns well-known ugly NFTs like Bored Ape and CryptoPunks. Alegre, who was named in a February lawsuit alleging Activision Blizzard misled the SEC about its contested Microsoft merger, will assist Yuga create a “imaginative and prescient of a very interoperable metaverse,” co-founder Wylie Aronow mentioned in a December 19 announcement.
Learn Extra: Feds Sue To Forestall Microsoft’s Activision Deal From Going Via
“[Former CEO Nicole Muniz], [co-founder Greg Solano], and I’ve been on the hunt for somebody with Daniel’s talent set for a while,” Aronow—whose firm began being investigated by the SEC in October—continued. “He brings helpful expertise throughout leisure, e-commerce, and world strategic partnerships—all of that are essential points of an immersive web3 world constructed by creators and for creators.”
This isn’t Alegre’s first time getting near the crypto solar. Earlier this yr, Microsoft known as Activision Blizzard “a key position within the growth of [its] metaverse platforms,” and Alegre has in depth background in tech management, having labored at Google for 16 years previous to his becoming a member of Activision Blizzard in 2020.
About his new position, Alegre mentioned that “Yuga Labs has shortly made a reputation for itself by way of a strong mixture of storytelling and community-building.”
“The corporate’s pipeline of merchandise, partnerships, and IP represents an enormous alternative to outline the metaverse in a means that empowers creators and supplies customers with true possession of their id and digital belongings,” he continued. Earlier this month, NFT collectors filed a category motion lawsuit in opposition to Yuga, claiming the corporate deceived patrons by inflating costs by way of alluring, however paid celeb endorsements.
Seems like a match made in tech heaven to me. And similar to when your highschool pal posts her unhappy diamond ring on Instagram after she will get engaged to that man you by no means favored, Alegre has posted his chosen Bored Ape on Twitter. Bitcoin information web site CoinDesk experiences that Alegre has chosen “Mutant Ape #3850 as his new profile image (PFP), reflecting his evolving id in Web3.”
Certain, babe, I’m glad for you. Congrats to the brand new couple—keep out of hassle, when you can.
