Entrepreneurs can now measure app instals utilizing AppsFlyer’s platform and can step by step adapt their Android advertising methods
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AppsFlyer has partnered with Unity Advertisements to launch its Privateness Sandbox on Android integration.
In collaboration with Google’s Android Sandbox group, AppsFlyer additionally launched one of many first Sandbox Attribution Reporting API dashboards that gives entrepreneurs privacy-compliant analytics.
The rollout of Privateness Sandbox on Android introduces instruments that allow personalised promoting with out counting on person or system IDs.
Entrepreneurs can now measure app instals utilizing AppsFlyer’s platform and can step by step adapt their Android advertising methods, viewers focusing on and retargeting whereas safeguarding person privateness.
A breath of recent air
“We’re excited to see AppsFlyer and Unity Advertisements growing options utilizing Privateness Sandbox on Android, and stay up for persevering with to work with their groups and different organisations as a part of an ecosystem-wide collaboration”, mentioned Google’s head of measurement merchandise, privateness Sandbox Jolyn Yao.
AppsFlyer’s AVP of product measurements, Roy Yanai, added: “In as we speak’s privacy-centric panorama, navigating the Privateness Sandbox on Android or different frameworks will be extraordinarily difficult for entrepreneurs.
Google’s method to constructing the Privateness Sandbox has been a breath of recent air, as they’ve sought out enter from all throughout the trade to develop a framework that will probably be a long-term resolution.”
“The phased launch integration offers user-friendly options that synthesise the method, empowering entrepreneurs to scale their campaigns and obtain their objectives,” mentioned Yanai.
“Because the privateness ecosystem continues to evolve with Google’s Privateness Sandbox, we’re pleased to associate with Google and AppsFlyer to make sure advertisers are ready for the adjustments to come back,” mentioned Oren Hod, senior director of product advertiser expertise at Unity.
