Firm Title:
Dataseat Ltd.
Date Based:
January 2019
Enterprise Kind:
Cell App DSP (demand facet platform)
Location:
London, United Kingdom
Managing Director:
David Philippson – Founder & CEO
David Philippson is the co-founder and CEO of Dataseat, which was acquired by Verve Group in July 2022. David has over a decade of advert tech expertise, specializing in information, attribution, and programmatic promoting. David based AD-X Monitoring, one of many first cellular app attribution firms now often known as MMPs. AD-X Monitoring was acquired by Criteo in 2013. David grew to become Criteo’s common supervisor of cellular options, liable for constructing one of many trade’s first in-app retargeting companies. David can also be an lively investor and advisor to many different ad-tech startups, together with Advert-lib Digital (acquired by Smartl.io), Luna Labs (acquired by ironSource), and, most just lately, Aequus (acquired by Moloco).
Key Workers:
Dr. Paul Hayton – Co-Founder & CTO (David’s earlier co-founder AD-X, ex-Criteo)Alessandro Giuliani – Business Director (ex-Liftoff, ex-Criteo)Ben Robin – VP Gross sales EMEA (ex-Moloco)Dr. Matina Thomaidou – VP Information Science (ex-Fb)
Variety of Staff:
25
Social Media Hyperlinks:
Principal Areas Of Enterprise:
Demand Facet PlatformContextual privacy-compliant advertisingCasual gaming is our core addressable market
Elevator pitch:
In 2017, Apple made its first main transfer in privateness, implementing ITP (clever monitoring prevention) which restricted first- and third-party cookies within the Safari browser. David grew to become satisfied that this was the precursor to Apple eradicating the IDFA from the iOS working system.
Advert community efficiency throughout this time was largely pushed by consumer profiling and behavioural-based bidding the place advert networks harvested IDFA information from their advertisers and publishers, permitting them to know client likes, dislikes, and intent. This follow was typically accomplished with out consumer consent, and it was apparent this went in opposition to Apple’s want for elevated client privateness.
Dataseat was born in January 2019 based mostly on the thesis that if IDFA would disappear then privacy-compliant contextual-based promoting would turn into the norm. Dataseat is a completely clear, privacy-compliant contextual DSP whose mission is to drive efficiency for cellular gaming firms and different app advertisers for consumer acquisition and re-engagement. Dataseat was acquired in July 2022 and is now a part of Verve Group.
Highlights / Biggest achievement So Far:
Inside a 2.5-year timeline Dataseat predicted essentially the most important trade disruption brought on by IDFA deprecation, constructed a contextual machine learning-based bidder/DSP from scratch, raised £2.75 million of enterprise capital, launched the brand new product, discovered product market match, scaled to $20 million (USD), and was acquired — all throughout a world pandemic.
Inform us one thing about you that no one actually is aware of about:
David runs a charity to assist armed forces personnel which are injured in motion. It’s named in reminiscence of his late brother.
