Nike’s metaverse division Nike Digital Studios has partnered with recreation writer EA Sports activities to combine Nike’s NFT platform .Swoosh — which stays in closed beta — into EA Sports activities’ portfolio, though no explicit recreation titles have been talked about.
Bringing collectively two of the most important names in sports activities leisure, this collaboration is EA’s first official try at integrating blockchain into its experiences.
The consequence will see some .Swoosh’s NFTs obtainable in recreation by way of participant customization.
“Working with .SWOOSH, we’ll carry creativity and self-expression to the forefront for followers as they join, compete and share their love for sport,” commented EA SPORTS & Racing’s SVP of brand name Andrea Hopelain.
Basic supervisor at Nike Digital Studios Ron Faris added, “Nike and EA SPORTS share a dedication to innovation, creativity, and excellence, and we’re thrilled to accomplice with them. This partnership will enable us to unlock some unimaginable new experiences for our .SWOOSH group and the huge EA SPORTS fan base.”
