We Stay in Time is being pitched as a heartbreaking romcom about love, tragedy, and delightful, charming individuals with British accents. Additionally this yellow horse from a merry-go-round that seems to be a part of a savvy on-line advertising marketing campaign for the upcoming film.
Right here’s what occurred. Andrew Garfield and Florence Pugh introduced an award on the 2023 Oscars. Shortly after, it was revealed that they had been starring in a brand new indie romcom collectively. Final month, a trailer for We Stay in Time was launched that exposed a unusual, intimate love story racked by mysterious tragedy which may have one thing to do with a life-threatening illness, failed being pregnant, bizarre sci-fi time loops, or all three.
However nobody was actually paying consideration till in the present day when a no-name Twitter account suspiciously created final month seemingly dropped a beforehand unreleased promo shot for the film that includes a laughing Pugh, a smiling Garfield, and a fully unhinged merry-go-round horse. It was a recipe for engagement and it labored. A meme manufacturing unit was born. Even online game corporations tried to draft off the nightmare gas:
And it’s labored. Earlier than in the present day I had no concept what this film was referred to as, not to mention what it was about. Now I’m one hundred pc going to look at the following trailer for it, to not discover out the thriller haunting Pugh and Garfield’s ill-fated romance however for an additional glimpse of this mustard-yellow hellbeast to verify it truly exists and made it into the ultimate minimize of the film.
We Stay in Time is premiering on the Toronto Movie Pageant subsequent month earlier than coming to theaters in large launch on October 11, 2024. It’s directed by John Crowley, who actual heads know for the off-beat Irish darkish comedy Intermission.
