In Disney’s latest lease earnings name, CEO Bob Iger mentioned that some Hulu content material could be integrated into Disney+. This mixed “one-app” expertise will launch earlier than the top of 2023.
This integration doesn’t imply the top of particular person apps. Iger mentioned that, “Whereas we’ll proceed to supply Disney+, Hulu, and ESPN+ as standalone choices, this can be a logical development of our [direct-to-consumer] choices that can present better alternatives for advertisers whereas giving bundle subscribers entry to extra sturdy and streamlined content material, leading to better viewers engagement and in the end resulting in a extra unified streaming expertise.”
What Hulu content material will make its solution to Disney+ has but to be clarified. There isn’t any precise launch date for this function both.
On the identical name, Iger mentioned that Disney is planning to lift Disney+ subscription costs. Actual raises weren’t named, however Disney intends to extend costs for each the ad-free tier and the ad-supported plan. Disney and Hulu obtained worth hikes in 2022.
In accordance with Selection, this deliberate integration is an indication that Disney intends to proceed its possession of Hulu. Beginning in January 2024, Disney might purchase Comcast out of its 33% p.c stake and utterly take over the corporate. It’s nonetheless unknown how Disney plans to proceed.
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