French hypercasual developer TapNation has reported that they’ve cracked a serious milestone, garnering over 750m downloads in complete throughout their catalogue of hypercasual video games. The announcement was posted to their LinkedIn web page on Thursday of final week, and marks a formidable achievement for the small studio.
Beforehand, VP of publishing at TapNation Florian Jauffrineau had commented on their enterprise mannequin and what he considered because the USP of hypercasual video games “Hypercasual video games will not be a style however extra of a enterprise mannequin. It contains plenty of completely different typologies of video games comparable to Arcade, Simulation or Puzzle. All these kinds of video games abide by completely different guidelines, however usually talking, what makes a recreation actually particular is taking one gameplay loop that’s satisfying, construct upon it and introduce selection, all of the whereas remaining loyal to the unique imaginative and prescient or idea.”
Tapping away
The developer produces a large catalogue of cell video games, 22 and counting up to now. Though a lot of their video games bear sturdy resemblances to established properties, for instance titles together with Manga Run: Rasengan, Z Warrior Runner and Craft & Mine: Idle Merge. Nevertheless, the principle draw for downloads appears to be their extra authentic video games, with Ice Cream Inc. proving their hottest at a reported 193m obtain, with Big Rush coming in second at 160m downloads.
The announcement definitely factors to the growing reputation and energy of the hypercasual market. It additionally signifies that for a lot of builders, a ‘trial and error’ method is much more possible with regards to hypercasual. It may additionally present that riffing on an present property is just not at all times a recipe for achievement, as video games just like the aforementioned Z Warrior Runner sit at solely round 3m downloads. Originality, or not less than producing one thing that appears as a lot, appears key to TapNation’s success.
It’s been an eventful 12 months for TapNation as properly, with the corporate reporting 500m in complete downloads again in March. In addition to saying a partnership with blockchain firm Ternoa to combine blockchain expertise into their video games.
