Following the implementation of Anzu.io’s in-game advertisements inside Cooking Fever, developer Nordcurrent has seen its common income per every day energetic consumer improve 3 times over within the US.
Actually, in-game advertisements now signify greater than 5% of Nordcurrent’s whole income.
Then and now
Established again in 2002, Nordcurrent has grown into the function of Lithuania’s largest sport developer and writer, and celebrated 20 p.c development in 2021. Its cellular title Cooking Fever, launched in 2014, has turn out to be the corporate’s flagship sport with 15 million month-to-month customers and practically 400 million whole downloads.
Anzu’s intrinsic advertisements had been built-in one 12 months in the past in April 2022, and within the time since, Nordcurrent’s in-game advert income has greater than doubled outdoors the US. Its eCPM from in-game advertisements, in the meantime, has quadrupled.
Nordcurrent has since labored with Anzu once more to replace advert placements to assist video, in addition to to combine such advertisements into Cooking Fever’s PC model.
“After seeing a big impression on income from the advertisements and receiving no detrimental suggestions from gamers, we’re excited to develop Anzu’s answer to extra of our titles,” mentioned Nordcurrent head of promoting Simonas Sturys.
“It has been nice to work with Nordcurrent on bringing intrinsic in-game promoting to Cooking Fever, a widely known and extremely revered cellular title. We’re seeing a promising pattern throughout the trade, with sport builders introducing in-game advertisements to established titles to learn from an extra dependable and constant income stream,” mentioned Anzu director of provide and development Maor Wurembrand.
Anzu revealed in March 2022 that it had raised $20 million in a funding spherical, bringing its whole capital as much as that date to $37 million since 2017.
Particularly for Worldwide Womens Day, we interviewed Victoria Trofimova, co-founder and CEO of Nordcurrent about attitudes in the direction of feminine players, what girls in video games are bringing to the trade, and extra.
