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Development of recent video games and its apps enterprise propelled web income at Lords Cell developer I Bought Video games (IGG) to $HK331 million ($42.3m) through the first half of the 12 months.
In line with the corporate’s newest financials for H1 2024, video games income on the agency hit HK$2.3 billion ($298.4m) in H1 2024, up 1% year-over-year. The corporate’s apps enterprise, which incorporates the Hyperlink messaging platform, noticed income rise by 116% Y/Y to HK$409m ($52.5m)
Total income on the agency hit HK$2.74bn ($350.8m), an increase of 9% Y/Y.
Video games breakdown
IGG’s flagship sport Lords Cell, launched in 2016, continues to be the corporate’s largest earner, accounting for 49% of income, or HK$1.34bn ($171.9m), through the first half of the 12 months.
Extra just lately launched titles, akin to 2021’s Doomsday: Final Survivors and 2022’s Viking Rise, generated roughly HK$500m ($64.1m) and HK$300m ($38.5m), respectively, through the interval. They accounted for 18% and 11% of the corporate’s whole income.
IGG attributed the efficiency of those two technique titles, in addition to its apps enterprise, as the first causes for the corporate’s income progress.
The corporate’s apps enterprise hit a record-breaking HK$400m ($51.3m) in income through the first half of the 12 months, accounting for 15% of its whole gross sales.
Trying forward, IGG stated it plans to utilise AI and generative AI applied sciences in its operations. This contains leveraging AI tech to “enhance R&D effectivity”, and utilizing genAI instruments in sport design, artwork manufacturing and programming.
The corporate additionally has a brand new title within the works referred to as Recreation of Sky, which you’ll be able to see on AppMagic right here.
