Forward of its launch this 12 months, Shibuya, the NFT video market co-founded by ‘pplpleasr’ (Emily Yang) has introduced its profitable seed funding spherical. Led by main VC gamers like Andreessen Horowitz and Variant Fund, the funding spherical introduced in $6.9 million for the digital platform.
Shibuya goals to harness the funds to broaden its Ethereum NFT-driven interactive platform, and usher in a brand new vary of aspiring content material creators. Pplpleasr is joined by fellow co-founder Maciej Kuciara, who brings an in depth background of labor as an idea artist on a spread of Hollywood manufacturers.
Serving as a flagship title, Shibuya’s anime collection – ‘White Rabbit’ – will launch in March with its first chapter.
Shibuya’s distinctive promoting level is that it allows viewers to purchase NFTs that assist the creation of latest content material whereas permitting them to vote on the story’s consequence throughout chapters. These buying mechanics are considerably much like choose-your-own-adventure or Black Mirror’s ‘Bandersnatch’ – solely fuelled by person funding.
Following its launch, Shibuya has since added the subsequent chapter for ‘White Rabbit’ with one other slated for January. Moreover, the corporate plans to supply NFT buyers the possibility to vote on future character cameos.
