PUBG Cell and world-renowned automotive producer Maserati have introduced a brand new partnership, bringing three of Maserati’s luxurious sports activities automobiles into the sport.
Two of the automobiles are the MC20 tremendous sportscar and the Levante SUV. A 3rd, thriller automotive can be included within the partnership as an unlockable bonus.
“We’re all the time trying to present gamers with partnerships that enrich the PUBG MOBILE expertise. With Maserati’s historic report of remaining on the forefront of their business, they made the proper companion for us to collaborate with,” mentioned Tencent Video games head of PUBG Cell publishing Vincent Wang. “We’re thrilled to assist convey collectively the worlds of automotive design and interactive gaming because the digital world expands and turns into extra essential to the event of world expertise as an entire.”
Driving into the longer term
Quite a few manufacturers have turn into more and more involved with cultivating a presence throughout the rising metaverse, and profiting from the distinctive promoting alternatives provided in video games. PUBG Cell alone has already seen quite a few collaborations with massive names outdoors the video games house, together with Okay-pop band Blackpink and automotive producers akin to Dodge, McLaren and Koenigsegg Lamborghini. Such crossovers permit manufacturers to convey their merchandise to the eye of recent audiences whereas establishing their presence throughout the digital world.
The truth that one of many automobiles included within the occasion is unannounced does increase an vital query: why the secrecy? It’s doable, albeit unlikely, that this new automotive remains to be below improvement, through which case Maserati can be utilizing the platform provided by PUBG cellular as a part of its promoting marketing campaign. This stays speculative in the mean time, however would make for an attention-grabbing transfer, and yet one more piece of proof pointing to the outstanding promoting energy of gaming.
The occasion runs from November 18th till December thirty first.
Earlier this yr, we listed PUBG Cell co-developer Tencent as one of many prime 50 cellular sport makers of 2022.
