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Zynga-owned Rollic has soft-launched the formally licensed Barbie Merge Thriller cellular recreation on the UK App Retailer.
The studio’s partnership with Mattel on the sport was introduced earlier this yr. It aimed to develop a “mass market” Barbie title set for launch by the tip of 2024.
The brand new title options merge gameplay blended with renovation mechanics, a mixture seen in lots of puzzle video games like Playrix’s Homescapes and Gardenscapes, and Trailmix’s Love & Pies.
Uncover the thriller
Gamers be a part of characters Malibu, Brooklyn, Teresa and Renee as they “discover an enigmatic occasion that modified their lives throughout a slumber occasion” and uncover the thriller of the pink fog that has lined the Barbie world
As gamers restore and improve buildings, they’ll be launched to new “iconic” characters from the Barbie World, progressing them additional by way of the sport’s story.
The title marks a shift within the sorts of video games developed by Rollic, which made its identify as a hypercasual video games writer.
A lot of firms that specialised within the style, together with the likes of Voodoo, SayGames, Homa and Kwalee, have pivoted into different classes, together with hybridcasual and informal.
In keeping with AppMagic estimates, Rollic’s portfolio has generated roughly 2.3 billion downloads throughout the App Retailer and Google Play thus far.
