For those who’re a cell recreation developer you already know all about Highlight, the main cell promoting platform. You in all probability depend on it to carry customers to your video games of their droves.
Nicely learn on, as a result of modifications are afoot.
Firstly, it’s not known as Highlight any extra. Any more you’ll be coping with Gamelight, following a significant rebrand.
Gamelight is rising quickly, including new options and instruments on a regular basis, so we thought this might be a great second to be sure you’re up to the mark.
For the uninitiated, Gamelight was Initially launched by Germany-based cell recreation developer and writer LOUD Ventures, an organization whose earlier titles have reached the highest 10 highest-grossing and free app rankings in additional than 30 international locations.
These international locations embody main markets just like the US, the UK, Germany, and France.
So how does it work?
In accordance with Gamelight co-founder Günay, “Gamelight’s algorithm analyzes customers’ playtime, engagement, competitor recreation utilization and demographics knowledge to determine customers with the best likeliness of long-term engagement on our companions’ video games.”
Fellow co-founder Florian provides, “Now we have unique entry to the mentioned knowledge factors, whichplaces us in a transparent benefit over different UA sources which might be merely related to 3rd get together apps.”
Gamelight additionally makes use of a singular rewarded playtime system, which sees gamers incomes factors based mostly on how lengthy they play for. Successfully a loyalty program, this method has confirmed enormously efficient at creating a faithful playerbase.
The platform targets options like age, gender, competitor video games, and lookalikes to supply bespoke suggestions to every participant individually, whereas on the similar time optimizing advert campaigns for the absolute best ROAS and Retention Charge.
In truth, Gamelight boasts a 100% advertiser retention fee, with zero churn.
All of this performance is offered by an intuitive dashboard, at the moment being utilized by a few of the largest cell recreation publishers on this planet.
This highly effective instrument provides advertisers complete management over their UA campaigns and focusing on preferences, whereas additionally offering huge datasets to assist them make their subsequent strikes.
You’ll be able to learn extra concerning the Gamelight dashboard and its distinctive options HERE.
To speak to certainly one of Gamelight’s cell recreation advertising consultants, write to [email protected]
