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For smaller studios, constructing long-term relationships with advert networks is essential. This implies asking the suitable questions, leveraging the suitable information, and utilising all obtainable sources successfully.
Sergey Sukhov, chief enterprise improvement officer at AdQuantum – a efficiency advertising company that gives assist to smaller recreation studios on high of conventional UA providers – gives his recommendation for nailing all three on this episode.
Alongside our hosts, Peggy Anne Salz and Brian Baglow, Sergey shares precisely what studios ought to convey to the negotiating desk and the way to receive the suitable information from advert companions to know for sure whether or not to maintain or kill your recreation.
What’s extra, he breaks down Advert Quantum’s bespoke options tailor-made to studios of all sizes and the inventive format that outperforms all others.
What’s inside:
00:00 – Intro02:17 – What does AdQuantum do?04:35 – Techniques and questions for smaller studios10:20 – Studios largest challenges12:15 – Navigating negotiations15:20 – Constructing relationships with advert networks20:35 – Get inventive about creatives24:15 – Codecs that carry out well26:08 – AI for measurement28:28 – Metrics that matter30:00 – Rising trends32:20 – Favorite video games Q&A
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