The Hunt: First Version attracted 34 million customers who spent 128 million hours finishing 212 million quests.
100 creator groups constructed new quests showcasing a various vary of experiences.
Our customers and creators supplied worthwhile insights that may make future community-wide occasions even higher.
For 2 nice weeks final month, 34 million Roblox customers tackled brand-new quests throughout 100 of our creator experiences as a part of The Hunt: First Version, our first community-wide occasion in three years. It was successful primarily based on many metrics, together with the 212 million quests our customers accomplished and the 800,000 customers gathered for the beginning of the occasion. The in depth engagement we noticed from customers and creators makes us enthusiastic about the way forward for community-wide occasions on Roblox. And, the invaluable insights we collected will assist us plan them going ahead.
We designed the Hunt: First Version, which ran from March 15 on cell, PC, console, and VR, with one thing for everybody. Customers fascinated by dipping their toes into taking part may earn a reward after simply 5 quests. These longing for unique and uncommon rewards accomplished much more quests. And essentially the most intrepid explorers earned the coveted Infinite Egg — a nod to the beloved egg hunts we’ve run prior to now on Roblox — after finishing no less than 95 quests.
Listed below are a number of the largest highlights from the 2 weeks of The Hunt: First Version:
100 of our prime experiences had brand-new quests, together with Doorways by LSPLASH, Arsenal by ROLVe, Piggy by MiniToon, and Catalog Avatar Creator by ItsMuneeeb.
Video Star influencers put collectively unbelievable livestreams, never-before-seen collaborations, and a ton of hype content material all through the occasion. That included handing out Hunt-exclusive gold Vault Headphones to customers who joined them within the occasion hub.
We have been excited to see a lot fan-made content material emerge. For instance, customers created guides on the toughest and best quests to finish, in addition to ideas and tips on methods to beat quests.
The Hunt: First Version is the newest instance of what’s potential when our creators and customers come collectively. Many in our group have nice recollections of well-liked hunts prior to now like Metaverse Champions in 2021.
That was particularly highly effective in showcasing and driving discovery of our creators’ improbable experiences. Since then, we’ve listened to and heard our group’s suggestions that occasions like this are essential for them. “It’s superior to see an official occasion again on the platform,” stated MegaSquadMo, certainly one of our Video Star members. “The trouble some video games put in was superb. Watching the group come collectively to assist one another full badge quests and unlock avatar gadgets was actually cool after such an extended break. Hoping this units the stage for even higher occasions sooner or later!”
So consider The Hunt: First Version as a light-weight re-entry into community-wide occasions. Within the coming months and years, we’ll proceed our new collection and discover recent themes and concepts that may rev up our group.
Trying Into the Future
We realized a ton from The Hunt: First Version and we’re already fascinated with methods to apply these classes to future occasions. All through the method, our group supplied worthwhile suggestions on what energized them and the iterations they’d prefer to see in future group occasions. Among the many insights that may assist us plan nice future group occasions:
Customers liked making an attempt out a broad vary of recent experiences.
They appreciated the nod to previous occasions, together with the Infinite Egg, for many who accomplished 95 quests.
Getting our creator and influencer communities concerned upfront helped get them excited and, in flip, to achieve out to their gamers and audiences. That drove extra engagement.
We’ll work carefully with creators sooner or later to outline finest practices for occasions like these.
However there’s nonetheless extra to be taught from final month’s hunt. That’s why Roblox founder and CEO, David Baszucki, will invite a consumer who closely participated within the Hunt and the creator group behind one of many quests for The Hunt: First Version to our headquarters in San Mateo, California to supply suggestions. There, they’ll have dinner and put their heads collectively at a product planning brainstorming session primarily based on their experiences throughout final month’s occasion.
We love that Roblox is pushed by our group’s superb creativity. The Hunt: First Version was an incredible instance of the place our creators can take our platform after we empower them to take the lead. “We noticed superb engagement throughout a number of of our video games, generally from gamers who haven’t performed in years,” stated alertcoderf, CEO of Twin Atlas. “It was an incredible alternative to point out them all the pieces that’s modified since they final performed!”
We’re now engaged on new instruments to assist our creators maintain their very own occasions tied to main moments they wish to share with their audiences. Within the meantime, we are going to proceed studying from our ever-evolving group, and we are able to’t look ahead to the following iteration of The Hunt. So keep tuned!
