A brand new research suggests recreation piracy prices publishers 19% of income on common when digital rights administration (DRM) protections are cracked. Analysis affiliate William Volckmann at UNC analyzed 86 video games utilizing Denuvo DRM on Steam between 2014-2022.
The research, printed in Leisure Computing, discovered cracks showing within the first week after launch led to twenty% income loss, dropping to five% for cracks after six weeks. Volckmann used Steam person critiques and participant counts as proxies for gross sales knowledge.
