Earlier than the prequel trilogy launched within the late ‘90s/early noughties and Disney purchased LucasFilm for an exorbitant sum of money in 2015, Star Wars licensing was a weird no man’s land. Whereas I used to be, admittedly, a bit too younger to recall something aside from plastic lightsabers and scratchy Padme Amidala headpieces, due to a tweet from gaming historian Damiano Gerli, I’m now keenly conscious of simply how bizarre this time interval was.
The tweet in query exhibits an Italian toothpaste industrial the place Darth Vader (in a helmet that’s airbrushed like an NHL goalie masks) fights an Italian Luke Skywalker (Luca Cielocamminatore, I assume) on the floor of a rocky planet (could possibly be the Faraglioni Rocks). They’re each combating with white lightsabers, which looks like a canon error that will, these days, have Lucasfilm kicking down your door. However simply because it seems our Luca goes to lose to Darth Vader, he’s thrown a tube of toothpaste that’s additionally a lightsaber by a girl in flowy white robes.
He prompts the blade and it’s pink (gasp! That’s a Sith shade) however then it modifications to blue (gasp! That may’t occur!), earlier than it’s revealed that these are literally simply two very enticing Italian fashions standing of their very ‘90s rest room, presumably brushing their enamel. I’m guessing this man daydreams about lightsaber battling Darth Vader as a substitute of battling plaque? The industrial by no means mentions Star Wars, primarily based on my shitty translation and the a lot better translation supplied to me by OG poster Damiano Gerli—which is wild contemplating it is a direct rip-off of the franchise.
However Italian toothpaste isn’t the one bizarre factor Star Wars was related to again within the earlier than Disney occasions—the truth is, European Star Wars shit is unsurprisingly a few of the weirdest stuff. In Germany, Star Wars bathroom paper and paper towels had been launched in tandem with Revenge of the Sith (or Die Rache Der Sith), the latter of which had the heroes printed on the paper itself. No less than that’s what I believe “Star Wars helden auf jeder rolle” means.
Forward of the 3D re-release of The Phantom Menace in 2012, a French quick meals chain known as Fast had two tie-in burgers out there so as to add some midichlorians to your pedestrian-ass palate. The burgers in query had been a “Darkish Vador” burger that had a black bun and a “Jedi Burger” which was only a common burger, as soon as once more reminding us that the Jedi are boring, no-fun-havers.
By no means one to get upstaged by the remainder of mainland Europe, British-owned airline Virgin Atlantic had specifically branded barf luggage for the discharge of the Revenge of the Sith online game. In case you keep in mind simply how badly the prequels botched telling the story of Anakin Skywalker’s fall (you possibly can watch the Clone Wars animated collection to repair that) and must hurl, you are able to do so proper into one in every of these luggage. Though I’m assuming they maintain collectively about in addition to George Lucas’ rationalization of the connection between Anakin’s fall and Luke’s rise.
Over right here in America, issues are a unique model of bizarre. The notorious Jar-Jar Binks lollipop that makes the enjoyer seem like they’re deepthroating Gungan tongue was a selection, and never a great one.
However even after Disney purchased the franchise and milked it for all its price like Luke milks these thala-sirens in The Final Jedi, Star Wars has inexplicably been tied-in with produce at your native grocery retailer. In 2015, we bought luggage of Star Wars apples, oranges and lettuce, in addition to particular person Star Wars stickers for the banana bunches.
Whereas none of that is as bizarre as bathroom paper and airbrushed Darth Vader combating a toothpaste-wielding Italian man, it’s nonetheless fascinating to see how Star Wars licenses are used to hawk shit. Personally, I believe they’re lacking out on the intercourse toys market—a Kylo Ren lightsaber dildo would make a killing at Comedian-Con.
