EA mentioned its progress technique throughout its Investor Day 2024
EA CEO Andrew Wilson promised “greater, bolder and extra revolutionary experiences”
Keep Knowledgeable
Get Trade Information In Your Inbox…
Signal Up As we speak
EA is on a mission to double its participant base and surpass one billion gamers over the following 5 years.
To that finish, the writer plans to leverage user-generated content material throughout its titles as a “high-frequency, low-investment” progress methodology.
Roughly half of EA’s present group already engages with user-generated content material, with 60 million hours’ value produced over the previous 12 months racking up three billion hours of watchtime.
Consumer-generated content material’s place in EA’s progress technique was mentioned throughout its Investor Day 2024, which aimed to discover present initiatives and share long-term firm methods.
“Past the bounds”
EA has doubled its participant base since 2016, and with hopes to take action once more EA CEO Andrew Wilson advised on stage that EA will ship “greater, bolder and extra revolutionary experiences past the bounds of conventional video games”.
He hopes to construct a deeper connection between Triple-A mental properties and community-driven content material, which he believes will in flip drive connections between video games and gamers.
“There’s a basic shift throughout all media in how persons are consuming sports activities and leisure,” mentioned Wilson. “They’re embracing social interplay and connection in and across the greatest IP, oftentimes augmented and amplified via high-frequency, low-investment user-generated content material.
“At EA, we consider this development of gamers and followers embracing video games and experiences to play, create, watch and join will proceed to evolve.”
Andrew Wilson
“At EA, we consider this development of gamers and followers embracing video games and experiences to play, create, watch and join will proceed to evolve. We’re constructing for that future at the moment. That is an unbelievable alternative throughout everything of our IP portfolio and the brand new platforms that we’re constructing to raised serve our gamers by offering prolonged modalities of play, cutting-edge instruments to create and share, and much more methods to attach.
“Doing this implies partaking much more gamers for extra time and capturing extra worth.”
EA Sports activities president Cam Weber additionally took to the stage to debate the significance of person creation, expression and social connection, which kind “the constructing blocks of fandom for youthful generations”. The theme of attracting new, youthful audiences to EA’s video games was prevalent all through this Investor Day.
Weber additionally teased some new tasks inside EA’s FC and American Soccer franchises, described as “digital open-world playground areas”. These might be locations for gamers to come back along with associates and the group for informal and aggressive experiences, once more specializing in leveraging EA’s participant base, although little else has but been revealed.
